My Locations

My shot break down shows the different locations that I will be filming in.
These are as follows:

The Woods

The Street

A field

A tunnel

Using a projector

The Motorway

I also used a projector, part of the schools facilities. 
Things to consider when in these different areas:

• Time of day- will the visibility be clear enough to film?
• Weather- check the weather forecast frequently
• If the location is outside, how will we get there?
• Is it a safe place to film?

Sketches of proposed ideas for Digipak and Advertisement

These are my ideas which I sketched for my digipak and advertisements. As my Bands name is Plan X, I wanted to incorporate the design in to a clock, with 'X' being the roman numeral for 10. Therefore, my album cover is called 'After Dark.' I have designed this way as I think that the clock would become an important marketing symbol for my band if they were to continue. This is why the digipak, video and advertisement all include a clock. I think it is very important to remain consistent throughout the design. Therefore, I will use the same font, American Typewriter and keep my digpak black and white. The Black and white images also represent the 'after dark' theme of my digipak. 

 The front of the digipak must include both Andy and Molly. As previously explained, I found an image that I liked on Pinterest with a similar image of a girl sitting against a brick wall.

I like this image because of the simplicity of the design. I thought therefore I could replicate this image and add my own twist to it. I have not decided whether to have Andy and Molly's head upside down like it is in the image and think that once I have taken the photo I will have a better idea of what will look best. The location will be an old railway bridge, which now has graffiti on the inside. I want the costume to be extremely casual and low-key, therefore, jeans and coats will suit the image well. I want the image to be taken at night time to fit with the theme of after dark, therefore, I will need additional lights so that the image is not too dark. Therefore, I think I will use the high bean on my car to create extra lighting. I do not need any props to include this image- i think that simplicity is more effective. 

The back of the front cover features both Andy and Molly, because I think it is important that they feature in a lot of their marketing and advertising on the CD, as the fans have bought the CD to see and relate to the Band. The image features Molly and Andy standing against a different wall covered in pink graffiti reading 'freedom'. They are both directly staring in to the camera, remaining eye-contact. In editing, I will place the photo of a lighter (that I took earlier) and change the transparency of it so that the image lays on top. The image will be black and white. The name of the editors, producers etc will be listed in the centre at the bottom of the page (in this case, me!)

CD --> The CD once again features Molly and Andy. This time, a projector of an aztec design will be projected on to their faces. I will then turn the image black and white. After looking at current existing CD's, many of them have an "All Rights Reserved" notice on them. I think that this is very important as copyright and piracy is a major problem within the music industry, equating to the current economic loss of 1.222 billion. therefore, this will be included around the edge of the CD. The Roman numerals of the clock will be  represented around the outside and the large 'X', representing the name of the band and 10 o'clock, which refers to the album name 'after dark' The 'X' will be quite large and I will edit it making it slightly transparent. 

Back of the CD album cover --> The back of the CD cover will feature the graffiti bridge from a distance. The graffiti will be visible, again there will be a clock with roman numerals and the 'X" will be large. In the centre of the clock will be the other songs included on the album. 

This is my plan for the advertisement. The location on the site will be in a junk yard. There will be old pieces of machinery and building materials. The image will be black and white, and will feature both Andy and Molly. At the top of the page, the clock with roman numerals will be featured with the large 'X' Underneath, the various information will be posted about the new album that is coming out. It will also include the website s well as the blackberry scan barcode and twitter and Facebook logos, to let readers know how else they can connect. I think that it also makes the advertisement more user-frienly. 

My Script

Track name: Saint Era

Artist: The Scarlets

Director: Ellie McCarthy

Duration: 3.40

5 Actors: Mel?

Jemma (Girl 4)

Ben McCarthy-walking down the street (Boy 2)

Molly McConnell-putting on lipstick, purses lips at camera (Girl 3)

Lauren Sahota-gets in the car, takes off her uniform, ruffles hair, does makeup-looks completely different, turns the music up and drives off. (Girl 2)

          Andy Froud- (Boy 1)

Charlotte Ward-in bed, slowly wakes up, roles out of bed. (Girl 1)

Video

Audio LYRICS/NARRATION/MUSIC/FX/

0.00-0.06 The first 6 seconds of the introduction is the first 8 beats of the intro. It will be during the middle of the day. The camera is handheld and zooms closer to the image. 0.06-0.12 Jump cut to the next frame, which swaps to the front. His head is down, we can’t see his face. 0.10-0.12 At 10 seconds, he lifts his head and makes direct eye contact with the camera. 0.12-0.15 The scene jump cuts to an extreme close up of the side of his face.  He is looking down but looks straight ahead and mouths the lyrics. 0.15-0.21 Jump cuts to girl 1 (charlotte) in bed, face in pillow, alarm goes off and roles off the bed, gets up and walks of out of view. 0.21-0.24 Font ‘WAY OUT’. Woods in the background and large white capital letters. Sepia in the background. 0.24-0.27 jump cuts to extreme close up of persons hand playing the guitar. 0.27-0.30 jump cuts to a busy street at night, raining, point of view shot, jagged movements. 0.30-0.36 Girl 3 (Molly) puts on lipstick, looking in the mirror, camera on side, turns to camera, purses her lips and walks out the room. 0.36-0.42 band rocking out 0.42-0.51 gets in the car, takes off her uniform, ruffles hair, does makeup-looks completely different, turns the music up and drives off. Takes her point of view and shows people walking in the streets. Stops on Ben as he is passed in the car. 0.51-1.03 Boy 2 (Ben) walks down the street, headphones in. Has a pair of drumsticks in his hand which he hits mid-air to the beat. 1.03-1.06 Ambulance drives past. 1.06-1.13 Girl 1 (Charlotte) working, tapping to the rhythm not paying attention. 1.13-1.27 Girl 4 (Jemma) gets up, bottles all around her, looks in the mirror, checks her watch and freaks out. 1.27-1.35 girl 1 (Charlotte) sings lyrics. 1.35-1.45 Bands rocking out. 1.45-1.47- Girl 4 (Jemma) walking towards the woods. 1.47-1.49- Boy 1 (Andy) walking towards the woods. 1.49-1.51 – Girl 3 (Molly) walking towards the woods. 1.51-1.53- Boy 2 (Ben) walking towards the woods. 1.53-1.57 font ‘TO HOPE THAT MY HEART WILL COME BACK SOMEDAY’ 1.57-2.00- (Girl 2) Check her hair in the car door, steps out slams door. 2.00-2.03- Focus on foot stepping out of the car, door slams shut. 2.03-2.12 walking through woods from point of view shot. Lyrics climb up trees ‘that my heart will come back some day’ 2.12-2.18 band rocking out. 2.18-2.24 walking along the street, back facing camera rocking out. 2.24-2.48 group slowly form, come together hug, say hi, get things out of their bag. 2.48-2.51 feet running through the woods. 2.51-2.54 getting bottles out of a bag. 2.54-3.00- band rocking out. 3.00-3.08 look at the dark sky as they run through the woods. 3.08-3.40 people arrive in the woods, get the bottles out, laughing, fire, chilling, ends with close up of two bottles of beer smashing together and a ‘woo’

No Lyrics. Intro- shows a man walking down the street, back towards the camera. The music is the introduction to the song. No fx. No Lyrics. Intro-shows a man with his head down and continues walking down the street. He lifts his head and makes eye contact with the audience. The music is the introduction to the song. No fx. ‘Oh the state things are in.’ He is looking in front of him whilst the camera is facing his side. Extreme close up. Beginning lyrics. No fx. ‘walked alone through the cold catacombs. I’ll find my…’ In bed, face downwards, alarm goes off, roles out of bed, gets up and stumbles out of view (right hand corner of frame.) No fx. ‘Way out’ Text in white against the wooded background. Sepia photograph of the wood. ‘These empty streets are snowed over’ Extreme close up of hand playing the guitar, out of time with the music. No fx. ‘they fill my heart and mind’ Point of view shot, walking through the streets. No fx. ‘With their memories, ohh oh oh’ Comical, casually puts on make up in the mirror, medium close up shot, then looks towards the camera and purses her lips towards the audience. No fx. No lyrics. Showing the band rocking out. One drummer and one guitar player. Moving their heads, swaps from different artists. No fx. ‘Oh saint era’ Gets in the car, takes off her uniform, ruffles hair, does makeup-looks completely different, turns the music up and drives off. Takes her point of view and shows people walking in the streets. Stops on Ben as he is passed in the car. No fx. ‘Oh saint era. I’ll wait by the sea, to hope that my heart will come back someday, Oh saint era’ Camera is behind him; he is rocking out to the music through his headphones. He has drumsticks in his hand, which he hits to the beat, randomly not in time with the music. No fx. ‘Oh saint era’ Point of view shot from he pavement to tracking the ambulance. Blurred, smeared effect. ‘I’ll wait by the sea, to hope, that my heart will come back someday’ Establishing shot of girl 1, sitting at a desk in the library, books spread out across her, but isn’t playing attention and instead banging on the table. Person sitting net to her looks distracted. No fx. ‘Broken glass along my feet, boarded holes and wandering souls. They’ve got their peace’ They’ve got their peace.’ Sitting on the floor, surrounded by bottles. Two other people are slouched up against the wall again. Stumbles up, looks in the mirror, then casually looks at her watch, and panics. No fx. ‘And empty swings they pierce right through, everything they had a chance to do.’ Extreme close-up of girl one, singing the lyrics. Side of view shot. No fx. ‘They’ve got their wings.’ Drum kit and guitarist in frame, rocking to the music. Sepia effects.   ‘Oh saint era’ Camera angle behind her, walking through the woods. No fx. ‘Oh saint’ Walking towards the camera, establishing shot. Old movie effect. ‘Era, I’ll’ Side view (right) camera shot walking in the woods. No fx. ‘Wait by the sea’ Side view (left) camera shot walking in the woods. No fx. ‘To hope, that my heart will come back someday’ Lyrics come up on screen as text. White bold font(American typewriter), with woods in the background. Sepia fx. ‘Oh saint era, I’ll wait by’ Check out hair in main mirror. No fx. ‘Oh Saint Era.’ High angle, extreme close up of foot stepping out the car and then see the door slam closed. No fx. ‘the sea, to hope’ High angle, looking at one pair of feet walking through the woods. No fx. ‘That my heart will come back some day’ Establishing shot showing the band, (drums and guitarist) playing. No fx. ‘oh ohh ohh’ Old movie fx. No lyrics. No fx. ‘Ohh oh ohh’ No fx. No lyrics. No fx. No lyrics. No fx. No lyrics. No fx. (3.12) ‘Oh Saint era, oh saint eraaa…’ No fx.

Actors/Actress'

I have cast a number of different people for my video, in order to make my video more interesting and relateable to a wider audience.

Lauren Sahota

Age: 19

I chose Lauren Sahota because she has a distinct individual style which would help portray the genre of my music video. As well as this, She has a different ethnic origin, which shows that the genre and production of this music video is accepting to a wider community.

Molly McConnell



Age:18

I used Molly McConnell for a number of different reasons. Firstly, as a media student herself, I feel like I will be able to give her direction that she will understand, and hopefully, she will be able to assist me in creating the right genre that I want for my music video. Secondly, she is a diverse character, and is she great for my genre, but she isn't shy to perform to the best of her ability.

Andy Froud

Age:18

I used Andy because he fits the genre the best, as his personal style is exactly what I envisage when I think about my music video.

Ben McCarthy

Age:17

As a younger character, I feel that ben will be able to bring the energy which is needed for the video. With a good sense of style that too naturally fits to the brief well, I cast Ben because I know how he works, having previously been in my other projects for AS media.

Charlotte Ward

Age:19

Charlotte will fit well with the brief that I will give her as she can take direction and is not shy in front of the camera, having previous drama and acting experiences. Again, her style is inspirational for the image that I want to create for my music video and I think she will be great in the video.

Jemma Convery

Age:19
I am using Jemma because of her previous acting experiences. She is very confident and will add a strong fun atmosphere to the video!

The reason that I have used natural shots of themselves rather than a casting photo is because I want to use their current and existing styles to inspire my photos. 

Music Video Plot

From the beginning of this coursework, I decided that I wanted to do a concept-based music video, for many reasons.
Firstly, I thought that it fitted the brief well, as many indie music videos are very random and have no particular message to convey. An example of this is Pompeii by Bastille:

The second reason why I wanted to do a concept based video is because of my limited resources. After carefully analysing what resources I had for my music video, I realised that due to the environment where I live, I was going to be limited in the locations and props available for me. Therefore, I adapted to my environment, and decided that using woodland areas would be a effective and current location of where to film part of my music video. 

My Story
Taking this in to account, I thought of a brief story that I wish to convey. Despite my band being made up of two girls and one boy member, I have a couple of extra's both boys and girls. This is because I want to promote young, fresh, happiness throughout my video. I think by having more actors, it will create a happy, more relatable vibe with my target market. 
Each person, including the band members, are all meeting up in the woods to hang out. The video essentially capsulate their day, and them getting ready, in order to meet up with their friends. 
Although I was previously worried about how my band members would get lost amongst the extras in the video, I narrowed the number down slightly, so that more attention and emphasise could be put on them. I also added approximately five scenes, which shows them playing music. 
When I was planning my video, I thought that it would make the exciting and memorable if there was an element of performance too. Despite this however, I was unable to find a.) a suitable venue such as a stage b.) enough people to fully encapsulate the atmosphere of what a concert would be like. However, again I made adaptions to my plans, and instead will show the band playing within a music rehearsal room. 
In conclusion, despite me having to make changes, I think that I have done it to the best of my ability. Although some resources are limited, I feel that I can create a music video that is intersting and relateable. 

Pitch for my music video

Pitch

The song that I have chosen for my music video is ‘Saint Era’ by Candle lights. I did a lot of research online for my chosen band. I new that I wanted an indie/folk genre, with an all male cast.

Eventually, I found Saint Era on unsigned.com. I picked this song because I could picture adding visuals and thought that it was an interesting and upbeat song, which is what I was after.

I have decided to do a concept-based video. This is not just because I think it will be the easiest type of video to produce, but also because I think that the indie genre is seen as having a care-free and relaxed vibe, which I think would best be portrayed as concept based.

I started to gather inspiration for my music video as soon as I chose the song. I had decided that I didn’t want any story and instead, to show random acts of everyday life. I have done a mood board on my blog showing these everyday things, for example, people walking down streets, signs, graffiti, ambulance, people laughing, reading, skateboarding etc. It will have a hippie vibe!

As well as this, I want to use a number of camera techniques such as handheld, tracking, panning, high angle, low angle and extreme close up. These camera movements will help diagnose a relationship between the audience and performer.

At first I didn’t no if this was going to work and I still have my doubts now, as I think that it could be portrayed as boring! But I feel that I can make it cool and interesting with use of edits and effects.

For example, I hope to use colorization filter of black and white and perhaps sepia. I want to also use the digital effect of an old movie, to make it more indie.

I want to keep the style as simple and casual attire. The whole theme of the video is casual and down to earth and want costumes to reflect that. During the later stages of my design, I was thinking about having a sign that could represent my band, and if that’s so then I will make sure the people within my video have something to do with this symbol.

I am having both boys and girls within the video: I think that as my target audience focuses on both then I should include both to give more diversity to the visuals. They will be of a similar age to us, but I want them to try and represent an older age.

Although I am not planning on using any artificial lighting, I no that I want to take scenes both in day and night. This is again to add diversity to the frame, and I think that night creates more hype and tension for the audience.

Weather could be an issue for me as I am planning much of my video outside, however, I also plan to do rainy scenes and so I think that I will be able to work around the weather when shooting my video!