Different forms of Music Video

As we can see from the huge range of music videos that are available to us, there are different ways to present music videos. The main types are:

1. Performance-based (as if filmed live)

This tends to contain more intimate camera work. Its main objective is to focus on the artist.
An example of an performance based video is Lady Gaga's 'Edge of Glory' (2011)...

As discussed, the genre of the song has a huge impact on how the artist is portrayed in a performance music video . The video sells the experience to the audience therefore, it is advertising them as a performer and their concerts.
As shown in ***

'Telephone'(2009) by Lady Gaga also promotes other artists, such as Beyonce.Therefore, it is promoting both artists and by supporting each other, they are gaining more views, as there is a chance that fans only watch the video because they are fans of one of the artists.

As you can see this video has many edits where fast cutting creates the upbeat tempo and makes the audience feel like they are there.

2. Narrative-based

A narrative video is a video that tells a story, normally telling the story of the song itself. They are broken up in to 5 parts: equilibrium, disequilibrium, recognition, reparation and new equilibrium. An example of this is 'Last Friday Night' by Katy Perry...

This type of music video tells a story, so not only is the song more understandable by its audience, but it is also memorable. As well as this, it can be watched many times!

3. Concept-based video

These are creative Music videos. Often they have nothing to do with the actual story of the song. It is random or has a uniqueness/humorous tones. 

They also seem to be more dependant on mise-en-scene and camera angles to create movement. 

An example of this is the 1986 song 'Sledgehammer' which was preformed by Peter Gabriel. This uses special effects as its main concept. 

The majority of this song consists of Peter Gabriel preforming this song, while he is surrounded by many random images and animations. Although they are mentioned in the song, it is quite random, yet entertaining for the audience to watch!