I no from doing my target market that my prime age range that would listen to my artist would be teenagers. Therefore, I thought that I would ask some questions to different people, to hear their feedback on the type of music they listen too and see. Of course, I want my band/singer to appeal to my audience and I thought that this was the most effective way of gaining that knowledge. I asked a range of boys and girls, as I wanted to get a fair, unbiased and broad range of opinions and interests. These were my results:
I would recommend this type of research to anyone. I found it really effective, as I learnt about indivdual music tastes that could enable me to think about what best genre and music artist was right for me.
From this, I realise that many people have an interest in indie, less mainstream music. This is the genre that I want to persue, as not only do I have an interest in this genre myself, but I also feel like I can portray this well in the music video that I create!
Who is my audience? My audience is both boys and girls, between the ages of 16-19 years old. They are often concerned with their image, with an interest in fashion. Other interests include things like sport, going to the cinema. The spend a lot of time socialising with friends. Within their media lives, they tend to lean towards the more action and violent films, such as Django. They are up to date with social networking sites; They often tweet on twitter, have facebook, instagram and pintrest. They do not tend to buy magazines purely due to the fact that they are quite expensive. However, the girls would read a typical gossip magazine such as 'Grazia' as it has a low retail price. They are still in education, therefore they only have a part time job at a local pub or shop, most likely being paid around £5/6 an hour. They go on holiday once or twice a year, more recently they have been going on holiday with their friends. Typical places they often visit are places such as Greece and Portugal. Due to them studying their A-levels, they don't have alot of time for sport. Boys would not be overally sporty but like to spend time reading, computer games etc Girls on the other hand tendto be more interested in the school clubs, opting for netball and hockey in their free time. Currently, they would be studying the arts. English, History, Art, Music, DT and Media are all subjects that would interest my audience. They like listening to lots of different new and upcoming artists, of a mix of different genres. Typical famous bands that hey would listen to include Bastille, Ben Howard, The Wombats and Mumford and Sons. When looking at music videos, they tend not to buy them as they are expensive, but often watch them on youtube. They often watch unsigned artists on VUBE, as they are people who have made their own music and visuals. Festivals are a highlight of their year! They would go to mainstream festivals such as Reading and Glastonbury. Of course, they also like smaller, local bands which would be performed at low-key festivals such as Truck.
Its interesting to see the amount of impact and representation visuals can have. Even if an artists music genre hasnt changed, the visuals themselves can change the star completly! This relates to MTV and the power that it had and still has today. It is a way of communicating the artist over to audience, so that they feel part of the experience! An example of how visuals have made an impact on a stars persona is Kylie Minogue.
This is Kylie. Barely 20 years old, Kylie had a innocent and care-free persona! Therefore, these visuals allowed Kylie to portray herself as the 'girl next door' Things would soon change... Her first music video, 'The Loco-motion', although not part of her album, showed her persona to the world for the first time. How did people perceive her after this?
Although it now looks out of date, it would not have been when it was filmed in 1987. She's having fun, its up-beat, she has a connection with the audience. I think that her target audience would have been possibly young girls of 13-18 and maybe even boys of a slightly older age group too. 'I should be so lucky' suggests this too, also produced in 1927 and was part of her first album.
Certain things throughout this video portray her as an young innocent girl. For example:
Her Clothing- She has a long knee length skirt on and a long sleeved blouse on. She wears nothing revealing.
Her Haircut- Long perfect curls show her youth.
Her actions: She skips around the house innocently at the beginning, suggesting a playful sense about her. She also plays with the bubbles in the bath.
'I'm spinning around' was her hit in 2000. As you can see the video allowed her to completely re-vamp her image.
She has lost the young-girl look, she is now an older woman, she has more sex appeal and flirtatious. She has done this by changing her haircut, changing her wardrobe. The gold hotpant became a "statement"
"One of my producers said he really liked [the] video for 'Some Kind of Bliss' and when I asked why, he said, 'Well, it was the little denim hot pants.' So I made a mental note. The concept for the 'Spinning Around' video is basically people having fun in a night-club and I just thought: 'Hot Pants!'' Kylie Minogue
As a result of this, her target audience also changed. Now, she was targeting molder people between 16-25 women and men!
This shows the power that a music video has! She was able to change her image and target audience-Something she would not have necessarily been able to do without a music video.
After Kylie was diagnosed with breast cancer in 2005, she took time off to recover and when we return she had revamped her image once again. She was older, more sophisticated and classy.
Higher featuring Taio Cruz, filmed in 2010, revamped Kylie again as a artist. I think that she may have done collaborations such as these to remain with her younger fans. It is clear that she is growing older, however, releasing a single with a new up-and-coming star such as Cruz promotes her more to her target audience.
Therefore, I think that this shows that visuals can revamp and change a stars image, to however they want it to be. It can work in their favour, in order to change their genre or even their target market. Kylie Minogue certainly did it, but so have more recent stars, such as Miley Cyrus.
Since the first Music video in 1929, people have often researched the psychologies behind the video's and how it often differs to the simple music track. A particular theory comes to mind under the name of Andrew Goodwin. http://www.youtube.com/watch?v=jVsKIDiksCU His basic principles were that: 1. Music Videos demonstrate the genre of the song. For example, In a pop video, there would typically be a dance routine, for example Cheryl Cole's music video 'Call my name' .
However, this would not be prominent in a rock video, and therefore the visuals distinguish the genre. 2. There is a binding relationship between the lyrics and the visuals. Therefore, the audience has more of an understanding about the meaning of the song, as often, you can witness the actions in the video. A great example of this is 'Love the way you lie' By Rihanna and Eminem. It physically shows the audience the situation that the couple are in, as a narrative music video and therefore portrays more emotion for the audience to capture.
3. There is a relationship between the music and the visuals within the video. Here the relationship between the artist and audience is highlighted with the use off eye contact. This makes the audience feel like they are being involved in the song.
We may also see something from the artists point of view, therefore once again we feel like we are involved with the performance and create a relationship between artist and fans.
4. The record label would have demands such as the need for many close-ups of the artist or main artist. This is because they know that this is what the audience most wants to see! The artist may also develop motifs which reoccur throughout their other videos. An example of this is the pop artist Nicki Minaj. Her record label , Young Money Entertainment obviously wants to keep the motif of her extreme and radical looks, as you can see throughout the course of many of her music videos. Her hair colours are particularly prominent, having many different colours and this is what she is known for by her fans.
5. In most music videos there is a frequent use of 'looking' and this is particularly emphasised. This is simpler to point three, eye contact helps to establish a relationship with the audience. 6. There are often references to film or other music videos etc. For example, “The Suburbs” by Arcade Fire particularly counts as Arcade Fire Presents: Scenes from the Suburbs was a Spike Jonze directed collaboration inspired by the bands Grammy winning album The Suburbs, so the song inspired the movie. Take a look!
MTV Music channel was based in New York City in 1989. MTV launched with the words 'Ladies and gentleman, rock and roll.' This was a new and never seen before thing on TV. What made it so revolutionary was the fact that it was the first and only channel dedicated completely to music, and it as a result promoted the music video in a way that it had never been before. Overall, the public became more engaged with music artists as a result of the visuals. Video killed the radio star was the first song to ever to be played. How has MTV used synergy and convergence to broaden its audience base? MTV have developed many ways in order to broaden their audience for example having different MTV awards such as MTV Video Music Awards and MTV Movie Awards www.mtv.com
Without Music Television, we quite possibly wouldn't have music videos today.
Throughout the last 10 years, technology has changed the world we live in. Thanks to convergence, we often know longer use one type of technology for each purpose: there are multi-media devices. In some ways, this is similar in the music industry. Since media devices such as phone and iPhones have allowed us to download music videos, sales have dramatically increased. As well as this, large Hollywood companies have begun to introduce music in to films.
Summit is a great example of a film conglomerate who introduced The first movie of the Twilight Saga 'Twilight' in 2008. They used Muse, and released their song, 'Supermassive Black hole' in the famous basketball scene of the film.
AS you can see, the music creates a sense of excitement and hype throughout the scene and is partially responsible for the success of the film:
"The Twilight Original Motion Picture Soundtrack was chosen by music supervisor Alexandra Patsavas.The album was released on November 4, 2008 by Patsavas' Chop Shop label, in conjunction with Atlantic Records. The album debuted at #1 on the Billboard 200, having sold about 165,000 copies in its first week of release, 29% of which were digital downloads.Twilight is the best-selling theatrical movie soundtrack in the United States since Chicago." Because of this success, Summit continues to use this strategy of using popular artists to represent certain scenes within their movies.
The Twilight Saga: New Moon The Twilight Saga: Eclipse The Twilight Saga: Breaking Dawn – Part 1 & 2
The The Twilight Saga: New Moon Picture Soundtrack album was released on 16th October 2009. The album became number 2 on theBillboard 200, later jumped to number 1 with 153,000 copies sold.
The film's soundtrack was released on 8th June 2010 by Atlantic Records in conjunction with music supervisor Alexandra Patsava's label. The lead single from the soundtrack is "Neutron Star Collision (Love is forever)", performed by Muse.The soundtrack debuted at number two on the U.S. Billboard 200 albums chart with estimated sales of 144,000 copies.
The Breaking Dawn– Part 1 soundtrack saw the release of two singles: "A Thousand Years" by Christina Perry and "It will rain" by Bruno Mars, which reached number three in the US.
Another example of this is Adele's famous No.1 hit 'Skyfall' in James Bond film Skyfall.
As a result, using Adele who album '21' has sold over 24 million albums worldwide and won Adele 6 Grammy Awards, 2 BRIT Awards and 2 Ivor Novello Awards. '21' is the biggest selling album of both 2011 and 2012. They were able to use her song as a marketing strategy across many different media types such as radio.
The star's recent theme for 'Skyfall' has proved a critical hit, winning Best Song at the Oscars. It followed wins for 'Skyfall' at the BRIT Awards and Golden Globes. "Producers are thrilled by how well the song has been received and hope Adele's presence on the next film will replicate that success," a source said.
Following her triumph at the Oscars, her most recent album, '21', has enjoyed yet another sales boost.
The record has already become the fourth biggest-selling in British history. Therefore, this suggests that her platform on other media's such as film has prompted her sales within the music industry. suggesting that the TV and visual world is a very powerful marketing tool.
