Tuesday, 17 September 2013

Audience Research: My Target Market

Who is my audience?

My audience is both boys and girls, between the ages of 16-19 years old.
They are often concerned with their image, with an interest in fashion. Other interests include things like sport, going to the cinema. The spend a lot of time socialising with friends.
Within their media lives, they tend to lean towards the more action and violent films, such as Django. They are up to date with social networking sites; They often tweet on twitter, have facebook, instagram and pintrest.
They do not tend to buy magazines purely due to the fact that they are quite expensive. However, the girls would read a typical gossip magazine such as 'Grazia' as it has a low retail price.
They are still in education, therefore they only have a part time job at a local pub or shop, most likely being paid around £5/6 an hour.
They go on holiday once or twice a year, more recently they have been going on holiday with their friends. Typical places they often visit are places such as Greece and Portugal.
Due to them studying their A-levels, they don't have alot of time for sport. Boys would not be overally sporty but like to spend time reading, computer games etc
Girls on the other hand tendto be more interested in the school clubs, opting for netball and hockey in their free time.
Currently, they would be studying the arts. English, History, Art, Music, DT and Media are all subjects that would interest my audience.
They like listening to lots of different new and upcoming artists, of a mix of different genres. Typical famous bands that hey would listen to include Bastille, Ben Howard, The Wombats and Mumford and Sons.
When looking at music videos, they tend not to buy them as they are expensive, but often watch them on youtube. They often watch unsigned artists on VUBE, as they are people who have made their own music and visuals. 
Festivals are a highlight of their year! They would go to mainstream festivals such as Reading and Glastonbury. Of course, they also like smaller, local bands which would be performed at low-key festivals such as Truck.

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