How visuals can change a star

Its interesting to see the amount of impact and representation visuals can have. Even if an artists music genre hasnt changed, the visuals themselves can change the star completly!
This relates to MTV and the power that it had and still has today. It is a way of communicating the artist over to audience, so that they feel part of the experience!
An example of how visuals have made an impact on a stars persona is Kylie Minogue.

This is Kylie. Barely 20 years old, Kylie had a innocent and care-free persona! Therefore, these visuals allowed Kylie to portray herself as the 'girl next door'
Things would soon change...
Her first music video, 'The Loco-motion', although not part of her album, showed her persona to the world for the first time.
How did people perceive her after this?

Although it now looks out of date, it would not have been when it was filmed in 1987. She's having fun, its up-beat, she has a connection with the audience. I think that her target audience would have been possibly young girls of 13-18 and maybe even boys of a slightly older age group too.

'I should be so lucky' suggests this too, also produced in 1927 and was part of her first album.

Certain things throughout this video portray her as an young innocent girl. For example:

• Her Clothing- She has a long knee length skirt on and a long sleeved blouse on. She wears nothing revealing.
• Her Haircut- Long perfect curls show her youth.
• Her actions: She skips around the house innocently at the beginning, suggesting a playful sense about her. She also plays with the bubbles in the bath. 

'I'm spinning around' was her hit in 2000. As you can see the video allowed her to completely re-vamp her image.

She has lost the young-girl look, she is now an older woman, she has more sex appeal and flirtatious. She has done this by changing her haircut, changing her wardrobe. The gold hotpant became a "statement"

"One of my producers said he really liked [the] video for 'Some Kind of Bliss' and when I asked why, he said, 'Well, it was the little denim hot pants.' So I made a mental note. The concept for the 'Spinning Around' video is basically people having fun in a night-club and I just thought: 'Hot Pants!'' Kylie Minogue

As a result of this, her target audience also changed. Now, she was targeting molder people between 16-25 women and men!

This shows the power that a music video has! She was able to change her image and target audience-Something she would not have necessarily been able to do without a music video.

After Kylie was diagnosed with breast cancer in 2005, she took time off to recover and when we return she had revamped her image once again. She was older, more sophisticated and classy. 

Higher featuring Taio Cruz, filmed in 2010, revamped Kylie again as a artist. I think that she may have done collaborations such as these to remain with her younger fans. It is clear that she is growing older, however, releasing a single with a new up-and-coming star such as Cruz promotes her more to her target audience.

Therefore, I think that this shows that visuals can revamp and change a stars image, to however they want it to be. It can work in their favour, in order to change their genre or even their target market. Kylie Minogue certainly did it, but so have more recent stars, such as Miley Cyrus.