Music and Films: Proof that visuals gain popularity?

Throughout the last 10 years, technology has changed the world we live in.
Thanks to convergence, we often know longer use one type of technology for each purpose: there are multi-media devices.
In some ways, this is similar in the music industry.
Since media devices such as phone and iPhones have allowed us to download music videos, sales have dramatically increased.
As well as this, large Hollywood companies have begun to introduce music in to films.

Summit is a great example of a film conglomerate who introduced  The first movie of the Twilight Saga 'Twilight' in 2008.
They used Muse,  and released their song, 'Supermassive Black hole' in the famous basketball scene of the film.

AS you can see, the music creates a sense of excitement and hype throughout the scene and is partially responsible for the success of the film:

Film	Release date	Box office revenue			Box office ranking		Budget	Reference
		United States	Foreign	Worldwide	All time domestic	All time worldwide
Twilight	November 21, 2008	$192,769,854	$199,846,771	$392,616,625	#141	#175	$37 million	[98

"The Twilight Original Motion Picture Soundtrack was chosen by music supervisor Alexandra Patsavas.The album was released on November 4, 2008 by Patsavas' Chop Shop label, in conjunction with Atlantic Records. The album debuted at #1 on the Billboard 200, having sold about 165,000 copies in its first week of release, 29% of which were digital downloads.Twilight is the best-selling theatrical movie soundtrack in the United States since Chicago."
Because of this success, Summit continues to use this strategy of using popular artists to represent certain scenes within their movies.  


The Twilight Saga: New Moon
The Twilight Saga: Eclipse
The Twilight Saga: Breaking Dawn – Part 1 & 2

The The Twilight Saga: New Moon  Picture Soundtrack album was released on  16th October 2009. The album became number 2 on theBillboard 200, later jumped to number 1 with 153,000 copies sold. 

The film's soundtrack was released on 8th June  2010 by Atlantic Records in conjunction with music supervisor Alexandra Patsava's label. The lead single from the soundtrack is "Neutron Star Collision (Love is forever)", performed by Muse.The soundtrack debuted at number two on the U.S. Billboard 200 albums chart with estimated sales of 144,000 copies.

The Breaking Dawn – Part 1 soundtrack saw the release of two singles: "A Thousand Years" by Christina Perry and "It will rain" by Bruno Mars, which reached number three in the US. 

Another example of this is Adele's famous No.1 hit 'Skyfall' in James Bond film Skyfall.

As a result, using Adele who album '21' has sold over 24 million albums worldwide and won Adele 6 Grammy Awards, 2 BRIT Awards and 2 Ivor Novello Awards. '21' is the biggest selling album of both 2011 and 2012.
They were able to use her song as a marketing strategy across many different media types such as radio.

The star's recent theme for 'Skyfall' has proved a critical hit, winning Best Song at the Oscars. It followed wins for 'Skyfall' at the BRIT Awards and Golden Globes.
"Producers are thrilled by how well the song has been received and hope Adele's presence on the next film will replicate that success," a source said.

Following her triumph at the Oscars, her most recent album, '21', has enjoyed yet another sales boost.

The record has already become the fourth biggest-selling in British history.
Therefore, this suggests that her platform on other media's such as film has prompted her sales within the music industry. suggesting that the TV and visual world is a very powerful marketing tool.