Analysing Music Videos

In the intial analysis of a music video, we looked at how artists are portrayed through differemt uses of camera shots, camera movemetns, editing postproduction digital effects, lighting and mise-en-scene. Due to the fact that we had already established that the main function of a music video was for promotional reasons, directors use these techniques for the audience to engage with the artist.

Camera Work

Shots such as direct address are used:

(rihanna diamonds)

Aerial/Crane shots

Close-ups

Low Angle

Establishing/master shot

Camera Movement

Tracking

Panning

Vertical Tilts

Handhelds

Editing

Cross-cutting

Jump Cuts

Eyeline Match

Graphic Match

Montage

Postproduction digital effects

Lyrics to the Song

CGI

Filter/colourisation

Split screens

Lighting

High key/ Strobe

Isolating spotlight

Bleaching

Sepia

Mise-en-scene

Costume-Men/women

Product Placement

Genre

I looked at some examles of these:I made a chart of the following techniques within a music video that were important.

I listed the different sorts of techniques and their effects, for example, a low-anglepresent the artist as strong and intimidating. 

Then, I did some extra research on Lighting, Camer angles and movement and Mise-en-scne for music videos including Jay-z 'Holy Grail', 'The Fear' by Ben Howard and 'Diamonds' by Rihanna