Pitch for my music video

Pitch

The song that I have chosen for my music video is ‘Saint Era’ by Candle lights. I did a lot of research online for my chosen band. I new that I wanted an indie/folk genre, with an all male cast.

Eventually, I found Saint Era on unsigned.com. I picked this song because I could picture adding visuals and thought that it was an interesting and upbeat song, which is what I was after.

I have decided to do a concept-based video. This is not just because I think it will be the easiest type of video to produce, but also because I think that the indie genre is seen as having a care-free and relaxed vibe, which I think would best be portrayed as concept based.

I started to gather inspiration for my music video as soon as I chose the song. I had decided that I didn’t want any story and instead, to show random acts of everyday life. I have done a mood board on my blog showing these everyday things, for example, people walking down streets, signs, graffiti, ambulance, people laughing, reading, skateboarding etc. It will have a hippie vibe!

As well as this, I want to use a number of camera techniques such as handheld, tracking, panning, high angle, low angle and extreme close up. These camera movements will help diagnose a relationship between the audience and performer.

At first I didn’t no if this was going to work and I still have my doubts now, as I think that it could be portrayed as boring! But I feel that I can make it cool and interesting with use of edits and effects.

For example, I hope to use colorization filter of black and white and perhaps sepia. I want to also use the digital effect of an old movie, to make it more indie.

I want to keep the style as simple and casual attire. The whole theme of the video is casual and down to earth and want costumes to reflect that. During the later stages of my design, I was thinking about having a sign that could represent my band, and if that’s so then I will make sure the people within my video have something to do with this symbol.

I am having both boys and girls within the video: I think that as my target audience focuses on both then I should include both to give more diversity to the visuals. They will be of a similar age to us, but I want them to try and represent an older age.

Although I am not planning on using any artificial lighting, I no that I want to take scenes both in day and night. This is again to add diversity to the frame, and I think that night creates more hype and tension for the audience.

Weather could be an issue for me as I am planning much of my video outside, however, I also plan to do rainy scenes and so I think that I will be able to work around the weather when shooting my video!