Firstly, I thought that it fitted the brief well, as many indie music videos are very random and have no particular message to convey. An example of this is Pompeii by Bastille:
The second reason why I wanted to do a concept based video is because of my limited resources. After carefully analysing what resources I had for my music video, I realised that due to the environment where I live, I was going to be limited in the locations and props available for me. Therefore, I adapted to my environment, and decided that using woodland areas would be a effective and current location of where to film part of my music video.
My Story
Taking this in to account, I thought of a brief story that I wish to convey. Despite my band being made up of two girls and one boy member, I have a couple of extra's both boys and girls. This is because I want to promote young, fresh, happiness throughout my video. I think by having more actors, it will create a happy, more relatable vibe with my target market.
Each person, including the band members, are all meeting up in the woods to hang out. The video essentially capsulate their day, and them getting ready, in order to meet up with their friends.
Although I was previously worried about how my band members would get lost amongst the extras in the video, I narrowed the number down slightly, so that more attention and emphasise could be put on them. I also added approximately five scenes, which shows them playing music.
When I was planning my video, I thought that it would make the exciting and memorable if there was an element of performance too. Despite this however, I was unable to find a.) a suitable venue such as a stage b.) enough people to fully encapsulate the atmosphere of what a concert would be like. However, again I made adaptions to my plans, and instead will show the band playing within a music rehearsal room.
In conclusion, despite me having to make changes, I think that I have done it to the best of my ability. Although some resources are limited, I feel that I can create a music video that is intersting and relateable.
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