Analysing magazine advertisements COLDPLAY

When analysing magazine advertisements, I will focus on the following things:

1. What information needs to be on the advert?
2. How does the design appeal to the audience?
3. What are the connotations of the design and how do they link to the artist and genre?
4. How does this text synergise with the other two magazine advertisements?

Firstly, I looked at a magazine article of Coldplay. 

The information that is shown here on the advertisement is the date that the new album is to be released. The name of the album is in large font and in the middle of the page to catch peoples attention. The date is underneath, following with the details of how to pre-order, which the audience need to know. There is very minimal detail, and therefore this is what makes it quite effective. This is Coldplay's magazine advertisement. Coldplay are a British band, whose main genre is brit-pop and alternative rock. 

The cover is extremely artistic. The wide variety of bright colours is eye-catching and appealing for the younger audience. 

The graffiti suggests a different genre and target audience to whom we naturally associate Coldplay with. Perhaps this is their aim, to try and gain a new target audience. 

The font, despite not being bright, is eye catching and unusual. It is also very memorable, which is a key aspect of an logo. 

The connotations of bright colours and ‘movement’ being represented on the artwork reflects the tone of Coldplay's music. The band have recently been labelled as being ‘boring’ and ‘mainstream’. Therefore I think that this artwork is contradicting that representation given by the media. The cover is computer generated, which relates to some of the songs being really vibrant and almost magical. So there is consistency between the magazine advert, digipak design and the songs on the album. If the their target audience see the advert in the shop or on Amazon, then they will quickly recognise the album cover, and therefore, make the purchase quicker and easier to the consumer and themselves. Coldplay are known as a very creative band and not so mainstream, so therefore the artwork and design will have been chosen and created carefully to reflect their brand/star image, which will then increase the chances of sales. 
It synergises with other digipaks in the most obvious and conventional ways. The name of the band and the date of the album release or gig is most prominant, aswell as the venue if applicable. But I think that there is not much to synergise as each band aims to look as 'stand-out' as possible.